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William P. Quinn

Researcher, Marketer, Editor, Writer

Selected articles

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FAST has made TV cool again; personalization will make it cooler
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Die Hard for the holidays
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Sports are a growing focus for SVOD services, and their video catalogs reflect it
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TV content distribution is evolving, and audiences are reaping the benefits

Selected reportS

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2025 Gracenote Contextual
Advertising Report
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Gracenote 2025
FAST Report
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Autodesk's 2024 Spotlight on Artificial Intelligence
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Nielsen 2024 Annual Marketing Report
Portfolio
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Selected Podcasts

The Database Podcast: The New Work-Life-Media Balance
The Database Podcast:  A Conversation with Women in Tech
The Database Podcast: How Mixed Reality Will Enhance Gaming 

Selected Videos

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The Importance of People-Based Data in a Cookieless World
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Debunking the Myth that Brand Awareness Doesn't Drive Sales
Experience

EXPERIENCE

Highly skilled researcher, writer and marketer with 20+ years of experience developing brand, marketing and research strategies based on quality content. Champion of accuracy, clarity and bottom-line impact.

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VP, Content &
Thought Leadership,

Gracenote

Editor-in-Chief

VP, Marketing & Communications,

Nielsen

Sr. Editorial Manager,

Standard & Poor's

12/2012-3/2024

3/2001-11/2012

3/2024-Present

Lead content strategy and editorial functions for Gracenote, the entertainment data business unit of Nielsen.

Served as global content champion and editorial steward for Nielsen, a global S&P 500 data and analytics company.

Managed the editing and publishing of all online research generated by 150+ financial analysts, economists and researchers. Authored thought-leading research for various analytical teams. Devised and implemented new research products to address market trends. Drove social media campaigns to promote published thought leadership.

News and Events
In The Press
Contact

Contact

Get in Touch

 

Interested in learning more about me, my work or how we can collaborate on an upcoming project? Feel free to reach out anytime, I'd love to chat.

Tel: 646-256-9572 | william.quinn99@gmail.com

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